Video Content Playbook (TikTok / YouTube Shorts / Pinterest)

Goal: drive traffic to Best Sellers with short, practical videos.

Publishing Rhythm

  • Daily: 1 TikTok + 1 YouTube Short + 1 Pinterest video pin
  • Length: 15-30 seconds
  • Hook: first 3 seconds show problem or result

12 Ready-to-Use Video Script Ideas

  1. Cat Bed Before/After: “Cat ignores old bed” → “Sleeps in 10 minutes” → CTA shop link.
  2. Winter Jumpsuit Test: “Cold walk issue” → “Warm fit demo” → CTA.
  3. Dog Behavior Toy: “Unwanted behavior” → “Redirection with toy” → CTA.
  4. 3 Pet Winter Essentials: fast listicle + product flashes + CTA.
  5. Size Guide Quick Tip: measuring tape demo + choose size + CTA.
  6. Unboxing POV: open package + first reaction + CTA.
  7. Morning Routine: feeding/comfort sequence with product.
  8. Problem-Solution Split Screen: left=problem, right=solution.
  9. FAQ on Camera: shipping/returns answer + trust CTA.
  10. Top 3 Cat Comfort Picks: price + benefit + CTA.
  11. Top 3 Dog Comfort Picks: durability + warmth + CTA.
  12. Reptile Setup Mini Guide: substrate/hide/box quick setup + CTA.

Caption Formula

[Pain Point] + [Result] + [Proof] + [CTA]

Example: “Cold nights? This plush bed helped our cat settle faster. See why UK/EU pet parents love it. Shop Best Sellers.”

CTA Links